![](http://sydneyvanpetten.design/wp-content/uploads/2020/02/Mockup-1-11-scaled.jpg)
![](http://sydneyvanpetten.design/wp-content/uploads/2020/02/mockup-3-4.jpg)
![](http://sydneyvanpetten.design/wp-content/uploads/2020/02/mockup-2-4.jpg)
![](http://sydneyvanpetten.design/wp-content/uploads/2020/02/mockup-5-3.jpg)
![](http://sydneyvanpetten.design/wp-content/uploads/2019/12/Screen-Shot-2019-12-09-at-9.16.45-PM.png)
Various flyers for the Dow Bay Area Family YMCA are shown above. All fall within the brand standards and guidelines laid out by Y USA. You can see a clear repetition of color use and combination but a variation in layout design and imagery. This allows the YMCA’s brand to be recognized while still being different enough to convey interest in the different events and programs.